Non fiction book marketing

Jul 19, 2018 make a series of howto videos for youtube related to your nonfiction book content. You may wish to focus the bulk of your marketing efforts close to home, you might be surprised at this nonfiction book marketing idea. Jul 10, 20 non fiction book covers have a trend for large words, focusing on the obvious benefit for the customer. Stephanie chandlers new release, the nonfiction book marketing plan, is a bible for the nonfiction author. Use the tips suggested by these 6 book marketing pros to create a promotion plan. Athens, ohio about blog brevity blog is the place to discuss issues related to the writing of creative nonfiction. Book marketing inventory sheet to begin to assess your past and present book marketing initiatives. The blog, like the magazine, reaches thousands of readers each month, with 46,000 wordpress followers. Give them a reason to buy a bookmany authors run promotions such as offering a special webinar or teleseminar to customers, which they access by sending a. Jan 21, 2016 in addition, the number of non fiction business, selfhelp and inspiration books published is on the rise. I suggest that you focus on the seven highly effective book promotion ideas. Find out who your book appeals to, get to know those people well, and be where they are, both online and off. Many great, practical ideas in this easy to read book.

So to deal with this, i have developed a short list of. Attract readers with a great book sales description. The best value for authors who want to learn how to put their book together and how to market it successfully including corporate sales. Although bylined articles take care and thought in creating, the benefits of showcasing your book and expertise are priceless. Here is my essential book marketing checklist this is my own specific checklist for exactly what i would do today to lay a solid marketing foundation for a new or existing book these are the steps and this is the checklist. Written for new and established authors of business, selfhelp, health and wellness, memoir, howto, and other nonfiction books, the nonfiction book marketing. Use the tips suggested by these 6 bookmarketing pros to create a promotion plan. I discovered this very early on in my quest to become a selfpublisher. The 7 most effective book promotion ideas for nonfiction. Kim saxton, and michael cloran is a non fiction business book meant for entrepreneurs. Contact learn more about all our courses login enroll now the chilton method book marketing made easy. Promoting your book takes careful planning so you get the most out of your. When youre launching a book into the world, its essential that you build a book marketing plan.

Mar 14, 2018 great book marketing ideas that will get people snapping up your novel or non fiction masterpiece. We have taken our decade of industry experience and bundled together the best production and marketing services for non fiction books, ranging from selfhelp to autobiography, professionals, speakers, lifecoaches, howto, instructional manuals and. Promoting a book without a plan is like driving across the country without a map or a. Of course you could wait for launch day, but you may be left wondering why the hundreds of sales you were expecting dont happen. How to write a nonfiction book proposal with template. To build your email list prior to launch, it helps to take concepts from your book and turn them into articles to promote on a social media platform like medium. The book designer has a post on how to test market a nonfiction book idea, before starting to write.

The chilton method is the most comprehensive bookmarketing course ive ever seen. Second, the media need authors as much as authors need media. The chilton method nonfiction book marketing online course. Apr 20, 2015 when youre launching a book into the world, its essential that you build a book marketing plan. How to create a marketing plan for your nonfiction book. It appears at the top of your books page on almost all.

Online and offline promotion strategies to build your audience and sell more books, and own your niche. Share what you andor the publisher might do as marketing and publicity behind the books publication. She is the publisher of the hot sheet, the essential newsletter on the publishing industry for authors, and was named publishing commentator of the year by digital book world in 2019 in addition to being a columnist for publishers weekly. With smith publicitys nonfiction book marketing and book publicity services, youll get a team that zeroes in on the most compelling aspects of the book and use angles and proven book marketing and ebook publicity tactics to secure media exposure. If youve written a nonfiction book, congratulations. This is a vital step in the promotion and marketing of your book, andif done rightwill make the rest of the process infinitely easier. This includes having a niche blog, writing press releases, surveying email subscribers, and offering free webinars. The nonfiction book marketing plan is loaded with proven and effective tactics to make the marketing journey a bit easier and a lot more effective. Nov 18, 2015 promoting a nonfiction book can feel hard. If you are posting the same thing in all groups it wont be as effective. Why nonfiction books are typically well suited for book publicity campaigns. Many authors write series, so that publicizing one book immediately helps to promote the others. Give them a reason to buy a bookmany authors run promotions such as offering a special webinar or teleseminar to customers, which they access by sending a receipt as confirmation of purchase.

This post also comes with a free downloadable checklist to help you promote your book. Nonfiction and memoir book marketing breathe new life into your book. Here are three quick tips for promoting your book using video. Karen williams from the book mentor talks us through nonfiction book. With two distinctively different marketing styles, the monsters are true pros at recognizing the unique gifts and skills that each one of their eager students and clients. May 14, 2019 writing non fiction books is a great way to bolster your platform, build your email marketing list, grow your business, and get speaking gigs but it also requires a different approach to typical book marketing strategies. For example, as much as 50percent of a newspaper article often comes from a press release. When to start marketing your book and how to balance your time. Non fiction books, and the associated book promotion, requires a bit more effort than writing and marketing a fiction book does. The chilton method nonfiction book marketing online. Lauren wisely recognizes that when it comes to marketing nonfiction, having a solid author platform is critical. Book marketing checklistnonfiction book or ebook the jim. Includes tips on building mailing lists, running promotions and advertising.

Sep 12, 2016 on a gender basis, women are the more avid book readers, per the study, being % more likely than men to have read a book in the prior 12 months 77% vs. To me, its one of the best nonfiction titles of the year and one of the best nonfiction books of the year too. The chilton method now you can learn how to create massive demand for your book from a best selling author who has sold millions of copies worldwide, this outstanding course has 175 videos detailing what you need to know to be a highly successful author. Book marketing for authors book advertising smith publicity. Aug 01, 20 promote and market your book like a master. Book marketing 3 steps to a wicked easy non fiction marketing plan why having a great product description is so important non fiction marketing book marketing. A mazon will handle the majority of the marketing of your book for you or, rather, their algorithm will if you time everything just right. Sandra poirierdiaz is president of smith publicity, one of the premier book publicity and book marketing firms in the industry. The best nonfiction book marketing idea youve never thought of. Jul 09, 2018 email marketing is the biggest asset out there for your book. The professional guide to profitable selfpublishing, the nonfiction book marketing plan. It appears at the top of your books page on almost all online retailers, so you want to nail it right off the bat. Marketing suite for non fiction books from outskirts press.

The nonfiction authors association is a marketing community for authors. But for many non fiction books, a small, niche outlet that covers the topic of a book can have a huge impact on sales. The nonsexy business of writing nonfiction free course step 2. Great book marketing ideas that will get people snapping up your novel or nonfiction masterpiece.

In a matter of seconds, they will move on to the next book and continue searching for answers. A good and challenging question to ask of any book, fiction or nonfiction, from both the writers and readers viewpoint. If your entrepreneurial book can be of use to a specific industry, write an article just for themthe family restaurant, a graphic design freelancer, a. Media like real life topics that typically make for better author interviews and good information for print stories. But fiction book covers need to resonate with your target market, echoing the genre of the book and giving a taste for the story. The chilton method now you can learn how to create massive demand for your book from a best selling author. How to write a nonfiction book proposal with template tucker max.

If you write a great proposalone that convinces the publisher that your book idea, content, and marketing plan has a serious chance of commercial successthe publisher will make a monetary offer to you as an advance against royalties, and buy the rights to publish the. Develop your own unique book marketing plan establish authority in your field for your subject matter build an effective website and leverage the power of blogging. These might not sound like marketing tools, but they are actually the most critical aspects for fiction authors, as they ensure your book is discovered by the masses. Smith publicity is the premier nonfiction book marketing agency, securing media placements with every top outlet.

If you are writing a nonfiction book, this is the way youll sell it. When it comes to marketing, memoirs tend to be more like novels than other nonfiction books. Nov 20, 2014 book marketing checklist nonfiction book or ebook jim 30 comments. Nonfiction books, and the associated book promotion, requires a bit more effort than writing and marketing a fiction book does. Video is a powerful way for promoting a nonfiction book because its more personal and engaging than any other medium. Kim saxton, and michael cloran is a nonfiction business book meant for entrepreneurs. Nonfiction book marketing archives nonfiction authors.

Non fiction authors should also pay attention to these fundamentals, too, since keyword optimization alone can sell more books. Jul 14, 20 im a published author of a half dozen non fiction books and fairly experienced in marketing but chandlers book moved my marketing strategies to another level. Jenn has written five of her own nonfiction books and is set to publish her memoir, house on fire, in june 2020. Online and offline promotion strategies to build your audience and sell more books chandler, stephanie on. Nonfiction books provide you with opportunities to build a business. Marketing a book essentially hinges on an authors ability to build an audience and then spur that audience into action, says rob eagar, a professional marketing consultant who has helped a number of nonfiction books hit the new york times bestseller. You can literally check off each step in the process below and, as long as you dont clear your cookies, when you come. Remember that authors are wordsmiths and generally not gifted in design. How to use dictation to write faster and become a healthier writer. The internet is littered with advice, but not all advice works well for nonfiction books. Our goal is to double your book sales in the next 30 days. May 18, 2020 california about blog educational resources and book marketing support for nonfiction authors. Nov 20, 2019 the nonsexy business of writing nonfiction free course step 2.

Nonfiction book covers have a trend for large words, focusing on the obvious benefit for the customer. Nonhispanic whites 76% outpace nonhispanic blacks 69% and hispanics 58% in bookreading incidence, while theres a clear age trend in play, with millennials 1828 being the. How to market and sell your non fiction book write on track. Aside from the fact that it can be overwhelming, most authors have day jobs and not much time to figure out which book promotion strategies will work. Nonfiction book marketing book promotion smith publicity. Make a series of howto videos for youtube related to your nonfiction book content. Dec 05, 2014 whether your non fiction book is a business book or a humourous gift book, writing a book will certainly raise your profile. If youre an author or a publisher, it is quite simply one of the best investments you could ever make. Stephanie chandler is the author of several books including the nonfiction book publishing plan. If you are enjoying what we are doing we encourage you to apply for our book marketing mastermind. If your books description does not grab the reader by the collar, and quickly convince them that you have the answers that they are looking for, you are going to lose them.

After just a few months my copy is dogeared with multicolor highlights on nearly every page. Promoting your book takes careful planning so you get the most out of. Nonfiction book marketing is different from marketing fiction in that you need to be an authority on your topic. If you know you can write a great book, first spend time developing an audience that you think will buy it. Three ways marketing fiction differs from marketing nonfiction. Since 1997, smith publicity has implemented more than 1,600 promotional campaigns. Amazon will handle the majority of the marketing of your book for you or, rather, their algorithm will if you time everything just right. Then, you will be fully supported through the phases of selfpublishing, from writing to editing, and finally promoting your nonfiction book. After finally getting a book published, many authors find that the hardest part wasnt actually writing the book or getting it into print. You own 100% of the content, have total creative control, and keep all the royalties. Download the nonfiction book marketing plan nonfiction. Online and offline promotion strategies to build your audience and sell more books. This includes topnotch promotion across their platform to all interested customers. On a gender basis, women are the more avid book readers, per the study, being % more likely than men to have read a book in the prior 12 months 77% vs.

The 10 real secrets of nonfiction publicity writers digest. We hope you find it helpful in your author journey. Finally, nonfiction authors have directions of their own, and don. Marketing your book with video quickly builds your know, like and trust factor and increases your visibility and credibility. Book marketing checklistnonfiction book or ebook the. Whether your non fiction book is a business book or a humourous gift book, writing a book will certainly raise your profile. Sometimes called the blurb or synopsis, the book description is effectively your pitch to readers.

Nonfiction authors should also pay attention to these fundamentals, too, since keyword optimization alone can sell more books. How to choose the perfect title for your nonfiction book. Jun 11, 2014 the book designer has a post on how to test market a non fiction book idea, before starting to write. We have taken our decade of industry experience and bundled together the best production and marketing services for nonfiction books, ranging from selfhelp to autobiography, professionals, speakers, lifecoaches, howto, instructional manuals and more. For this post, well define nonfiction as books that. In addition, the number of nonfiction business, selfhelp and inspiration books published is on the rise. Perhaps like some other nonfiction writers, i found it hard to identify any paid marketing that would be cost effective. Jul 23, 2015 20 facebook groups to promote christian books. But for many nonfiction books, a small, niche outlet that covers the topic of a book can have a huge impact on sales.

Book launchers writing coaches will help you define yourself and your message. Just look at the dozens of book marketing titles, each with its own angle. This is an 8week program that begins on june 1, 2020, and ends on july 24, 2020. Choose the right categories and keywords for your book. Whether your book is a new release or its been available for 10 years, learn how to strategically align and market your nonfiction book or memoir. Notice how both the title and subtitle are plays upon common expressions, but with a twist that would immediately invite anyone interested in ecology, environmentalism or sustainability to pick up the book for a closer look. Lauren wisely recognizes that when it comes to marketing non fiction, having a solid author platform is critical. The most effective way to use facebook groups is to find 23 active groups in your niche and interact to add value on a regular basis. Nonfiction book marketing learn about nonfiction book marketing, publicity, and promotion. We also host a yearround nonfiction book awards program honoring selfpublished and traditionally published books throughout the year.

Stephanie chandler is the author of several books including own your niche and the nonfiction book marketing plan. Contact learn more about all our courses login enroll now 2 the chilton method. Im a published author of a half dozen nonfiction books and fairly experienced in marketing but chandlers book moved my marketing strategies to another level. Nonfiction book marketing basics alliance of independent. Writing nonfiction books is a great way to bolster your platform, build your email marketing list, grow your business, and get speaking gigs but it also requires a different approach to typical book marketing strategies. Using different author names or a pseudonym as a writer. There are many reasons that entrepreneurs write books. My books, creative nonfiction on completely unrelated topics, are each geared to a different audience. In this book, todd, kim, and michael have compared the sinking of the famous ship, the titanic, after its collision with an iceberg to running.